How to Stop Wasting Budget on Low-Quality Google LSA Leads
Google Local Services Ads (LSA) place your business at the absolute top of mobile search with the Google Guaranteed badge. But unmanaged accounts bleed money on invalid calls.
1. The 30-Day Lead Dispute Audit Window
Google allows you to dispute calls outside your service area, wrong services, and automated spam for full account ad credits. Failing to audit call recordings weekly wastes up to 25% of your ad budget.
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2. Service Category Precision
Unchecking low-margin or non-offered subcategories prevents unwanted calls for $75 small fixes when your trucks are optimized for $15k replacement jobs.
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Over 70% of inbound phone calls for local contractors come directly from the top 3 Google Business Profiles. Yet most trade businesses are virtually invisible outside their immediate suburb.
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